Aaqib Raza Khan, a seasoned journalist and multimedia producer at NDTV, has spent nearly a decade navigating the ever-changing landscape of journalism. With a keen interest in leveraging technology to enhance storytelling, Aaqib has been at the forefront of innovation, integrating artificial intelligence (AI) into NDTV’s content creation process.

As Aaqib shares his insights, it becomes clear that AI is poised to revolutionize the media industry. “AI will significantly impact content timelines, research, production, and consumption,” he notes. With AI tools streamlining tasks such as transcribing, reporting, and producing content, journalists can focus on more nuanced aspects of storytelling.

However, Aaqib emphasizes the importance of ethical considerations and editorial input. “AI needs proper prompting and active editorial input to reach its right destination.” Journalists and content creators must develop skills to harness AI’s potential while ensuring responsible storytelling.

At NDTV, AI tools are already being utilized to generate headlines, descriptions, and images. Aaqib cites the example of an internal AI tool that creates symbolic images for opinion pieces, easing the workflow for designers. The headline generator tool has also expedited the editing process.

Aaqib’s advice to journalists is straightforward: “Get the story right, get the emotions right, and get the facts right.” By embracing AI as a complementary tool, journalists can sharpen their focus, generate visuals, and create more engaging content.

As the media landscape continues to evolve, Aaqib Raza Khan’s expertise offers valuable insights into the future of interactive journalism. With AI poised to democratize content access and creation, the possibilities are endless.

Author : Suwarna Thapa